Tuesday, June 28, 2011

Day 355: What Makes Marketing Work?

Nine Inch Nails - The Perfect Drug, snagged from the Internet by Denny S. Bryce.

There are no answers in this blog about the value of marketing. Just questions and a big heap of joy! I'm in NYC for the RWA Annual Conference. I'm not at the host hotel. I took my check book (okay, plastic) down the road to the Hilton New York. A little less hectic and elevators that go up and down, not through the alphabet before going where ever it is that they go. It makes be feel empowered.

Nonetheless, I will figure out the Marriott before tomorrow's sessions begin, but right now, I think I'm suffering from jet lag and just need to rest my feet - but not before I post this blog!

I took a look at the workshop schedule, and as always the RWA does provide an impressive list of options. I have decided to become smarter about marketing in the publishing industry and have added a couple of workshops with that topic in the headline to my personal agenda. I also want to improve my scenes, and feel even more comfortable with what some call the 'shitty' first draft. So with those three goals in mind,  I'm ready to get my conference mojo on, baby...

If you are here in NYC for the RWA National Conference - what's your game plan? How are you going to maximize your investment? (hey, unless you got a free ride and have free room nights - this is a serious investment). If so, what workshops on the schedule make your mouth water? You've got to make it to this workshop or you will bust a gut! I want to know.

So far for me - it's Roxanne St. Claire's "how to mend a broken scene". I took it last year, and thought I had it nailed. Then four months later I faltered yet again.

But there are also many buzz worthy workshops to choose from. But my focus has to stay on the prize - and this time, I want to walk away to some serious insights into marketing, scene creation/development and writing the first draft. Other than that all I can hope for is that all of the workshops I want aren't scheduled in the same time slot...


356 Days and Counting - Okay I Missed a Day - But Only by 25 Minutes

Oddly Dirty Puzzle Pieces? Yep! Snagged by Denny S. Bryce from the Internet

There is no guarantee that I will blog daily for the next 350 odd days. It's just that after yesterday's blog I just had to write something - guilt is a bitch.

I'm in a quandary. I can't get a handle on my tagline...those perfectly crafted short phrases that we authors LOVE to use to hone in on our brand. Who are we, what do we write, how do we write it. The tagline gives the reader a short-cut on what they can expect beween the pages of that author's next (or last) book.

Check out the sites below. These writers offer solid examples of grabbing your 'author' brand and running with it.

Burning Up The Sheets - Robin Covington
Romance with a Bite of Humor - Loni Lynne
Paranormal Queen - Vivi Dumas
Romancing the Palate - Rebecca Lynn

My challenge with all of these sites, however, is that I'm jealous. I can't come up with a thing that makes sense about my writing like these women have. I know marketing. Twenty-five years in the business. Successful by many standards. But does that make me an expert on providing published and pre-published writers with insights they can tailor and use to give them the marketing results they seek?

As I go into day 356 of my journey, but really 355 since it's nearly 1 a.m. Eastern on Tuesday, the critical piece of the puzzle revolves around what will work to differentiate you and your writing from the massive number of competitors in the industry (who cares what genre you are writing).

What do I like about the four writers featured above - their tagline not only says - hey this is what I write or where I am carving out my niche - but they are differentiating their brand (their author selves) with a quick snapshot and phrase that tells the prospective shopper -- quickly -- what they will find in their stories - all except for Rebecca Lynn. She is establishing her brand identity by cultivating a following that blends her passions - food and writing -- using a very effective approach.

But for me, even my current phrase - The Science of Romance - misses the boat on delivering that message that rings in the ears.

So what is my tagline? I don't know yet. Maybe I'll find it tomorrow after writing my next blog.

In the meantime, tell me about your tagline? And why does it work for you?

PS: RWA Nationals tomorrow!!!



Blog Widget by LinkWithin